Company Leadership

Founder & Director

Deepak Choudhary

As a serial entrepreneur, Deepak has seen the changing face of the events industry, and has been an intrinsic part of the overhaul in just a span of 15 years. After pursuing a bachelor’s degree in management from IIPS Indore and masters in management from IES Management College-Mumbai, he started carving a niche for himself in the events industry with his education institute, publications and event IPs. Today, he has successfully diversified business opportunities for flourishing start-ups and created bankable live event IPs across genres.

Deepak co- founded India’s first dedicated Event Management School, EMDI in the year 2002 with Nowshir Engineer and Jimmy Nagdev. He further joined hands with Roshan Abbas to create EMDI Encompass Institute of Radio Management, and followed it up with India’s first sports management school, IISM in partnership with cricketer Nilesh Kulkarni. Divesting his stakes in the education business to Greycells Education Ltd. he went on to exit the business after serving as the MD of the company for three years.

In 2007, he co-founded EVENTFAQS, India’s first and only B2B business portal for the events industry. Over time, EVENTFAQS now owned and run by Vishal Nagdev and Karishma Hundalani has branched out in various IPs and publications in event space, ace Wow awards is the biggest of them. In 2013, he went on to establish Event Capital, India’s leading Live Event Intellectual Property rights company with Laqshya Media Group, India’s leading OOH media company. Over the years, Event Capital has partnered or created properties like Bollywood Music Project ( largest bollywood festival in india), WindMill Festival ( Indias only international kids festival) , Bike Festival of India( with MS Dhoni), India Kids Fashion Week( largest kids fashion event), Edutainment Show ( festival of media and design education) , Big Boy’s Toys ( Mens lifestyle exhibition) under its belt.

In 2016, Deepak co-authored ‘Staged’ – the first-ever book on the Indian live event Industry, profiling the top 15 stalwarts and sub industries in event management.

CEO

Swaroop Banerjee

Swaroop, a passionate explorer and curator of global live experiences in Music, Sports, Art and Branded Content came on board the Event Capital ship in May 2016 to helm the company and is responsible for the successful launch of Asia’s largest Bollywood Music festival, Bollywood Music Project. In the past one year, the company has rebranded, consolidated its IPs and is now poised to take a leadership position amongst live event IP companies of India.

He started his journey fifteen years ago with Wizcraft special projects team and was part of their flagship event IP – IIFA for it’s Singapore, Amsterdam and Dubai editions, Melbourne Commonwealth Games, SAF Games Colombo amongst others. Moving on to join the brand solutions division at MTV Asia, he co-created and successfully merged branded content with broadcast platforms, which was followed by a stint at Star TV English Cluster team in a similar capacity. His calling for creating live IP content took him to Viacom 18’s live initiative, INS, where he was Director for Youth and English Entertainment. During his tenure, INS rolled out a series of larger than life IPs like Chuckle Festival, Vh1 Supersonic, MTV Xtreme and EMERGE.

In early 2015, Swaroop co-founded the Windmill Festival along with Tribe Asia, which is now India’s First International Children’s Festival, and consulted as a Festival Director for IPs like Enchanted Valley Carnival, Global Fighting Championship (Dubai) and the Pulsar Festival of Speed for Bajaj Auto.

VP & Business Head - Event Capital

Sahil Gupta

Sahil’s experience spans across TV, IPs, Branded content, Digital Content, Print & digital media and has been firm believer of targeting the clients with a customized and solution based approach in order to take the professional relationships to the next level of engagement.

Over the past 14 years Sahil has focused on spotting high growth potential opportunities within established organizations and building and bringing to the front sustainable business models to deliver profitable value to the company’s overall revenue across new markets, new verticals, new formats and new platforms. Sahil has specialized in leading the launch strategies in the Sales functions of Channels like Star Jalsha, Star Pravah, UTV Action & Comedy Central.

VP – Branded IP & Content and Head of Digital Initiatives

Megha Ghosh

Megha comes with over 13 years of experience in the live events & experiential marketing business where she has worked closely with brands such as Google, Facebook, Autodesk, ICICI Bank to name a few and has created award winning experiences for several of them.

Megha has worked with some of the top names in the business such as Fountainhead MKTG, 70EMG, Geometry Global | Encompass Network, Radio City, Network18 managing brand experiences across the globe. Her last stint was with Laqshya Live Experiences (A Laqshya Media Group Company) where she was a part of the core team that set up the business in 2014 and led key account relationships and special projects in the country.

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