My Identity; My NAVi: Through Event Capital Branded Content & IP, Customania, Honda NAVi created a first-of-its-kind property in the two-wheeler customisation space in the country. This property is focused on two sets of audiences – the existing Honda NAVi owners and the prospective buyers. For owners, Customania is the platform where they can bring their customised NAVis and participate to win at two levels – City Finales and then participate in the Grand Finale. The Grand Finale winner takes home prize money and the custom NAVi is showcased at the Auto Expo by Honda in their pavilion. It will be the first time a bike customised by the customer will be featured by Honda at Auto Expo. For prospects, Customania allows them to submit their customised NAVi design using a (to-be-launched) 3D customisation feature on the existing NAVi Mobile app.

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